East Coast Social Preview Night Ria March 17, 2014 Food & Drink, Local Business, Local News, Southend, Southend Nightlife Eat – Drink – Dance – Be Social Love Southend got themselves onto the guest list for the grand previewing of East Coast Social in the weekend, before they officially open Wednesday 19th March). The bar was only very recently acquired by business men Alan Dugard and Aaron Curtis, whose company also owns venues in London such as Penthouse Nightclub in Leicester Square and Electric Social in Brixton. They believe that Southend has “massive potential” and, what with the highly anticipated £6 million City Deal recently promised to us, I’m inclined to agree. Southend is quickly getting itself back on the scene with its improvements to the beach, roads and high street, and East Coast Social is a fantastic addition to Southend’s already flourishing night life. Located seconds away from the busy high street, I can certainly envision East Coast Social becoming the trendiest place to spend a Friday night out in Southend-on-Sea. The in-your-face quirky decor, and slightly more subtle curiosity pieces that you may not even notice until they’re pointed out to you, I predict will appeal to the more flamboyant of local and visiting patrons. This new bar restaurant seems to glow with a certain high-end eccentricity, boasting class and “British-ness” (with its wall mounted rhino heads and indoor telephone box) but in a very novelty, bordering ironic, fashion. East Coast Social’s bar focuses on craft beers to signature and classic cocktails using seasonal produce, with a new and varied wine list to match. While the restaurant boasts the very best of British produce and a unique dining experience including steaks cooked on hot rocks at the table, grilled seafood and even British street-vendor inspired dishes similar to the burgers and hot dogs available during Southend’s high street market days. What I mean to say is: I can’t imagine the place attracting the usual Mayhem lot. Both clubs seem to offer completely contrasting Southend nightlife experiences. Southend already has an abundance of great night clubs for “messy” partying, and I think East Coast Social is just what Southend needs to class things up a bit. Because come on, Essex, we need a bit of balance, right? You can follow East Coast Social on Facebook or Twitter. Which also happens to be where I borrowed a couple of the better looking photos in this article.